For the soft launch of Facebook’s money-sending app, Novi, we wrote a kind of emo manifesto marketed toward our launch corridors: Guatemala, Nigeria, and Philippines. 

We shot this remotely during COVID in Cape Town, Los Angeles, and Manila. 

I also guided and collaborated with our music partners, Future Perfect to compose the perfect song. 

Additionally, I had a hand in casting talent and led the voiceover sessions (also in three languages, in three countries). 
The artist whose voice is reading the manifesto is Nkeki Obi-Melekwe who played Tina Turner on Broadway! 

CW: Alexis Justman
AD: Cam Giblin
CD: EB Davis III
Director: Omri Cohen

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                  ALEXIS JUSTMAN                    “AMERICA’S FIRST AND LAST AND BEST AND ONLY AND FINAL COPYWRITER”