Starting with our Super Bowl commercial, which was all about the backstories and backsides of iconic Levis-wearers.
We made our channels the discovery destination to meet the famous people behind the butts.
And then extended the campaign with a series called “Out of Pocket” as a social-first way of telling our talents’ backstories.
Shot on set during the TVC production, it had behind-the-scenes vibes while still showing up as polished and premium.
Owned Super Bowl content delivered record-breaking results overall.