The inspiration: A snapshot of a badass dad (below) wearing the 501s he passed down to a badass daughter.
The execution: We aged a pair of 501s through seven generations using proprietary laser technology.
Then we created an integrated campaign that told the life story of a single pair of jeans, through different eras in time and different lifetimes of all the wearers.
Our campaign showed up in 83 different markets, retail stores, digital, social, out of home, and experiential.
CW: Alexis Justman
AD: Laura Pol
CD: Bryan Dempler
Director: Megaforce