Touchpoints included broadcast, radio, social, digital, and OOH.
Some fun facts:
+ Choreographed by Grammy nominated and VMA winner: Ryan Heffington
+ Non-famous non-dancers of the world (casting was a HOOT 🎉)
+ Every market corridor was considered and authentically represented to the best of our DEI partner's ability (Guatemala is Guatemalans, Peru is Peruvians, etc.)
+ Shot in Madrid, Malaga, and Mexico City
+ Cast and crew of, like, 800 people (and not a single COVID outbreak)
CW: Alexis Justman
AD: Cam Giblin
CD: EB Davis III
Director: Alaska
And maybe you’d also enjoy a product spot or two for each market corridor? (PH, LATAM, EU, and APAC)
A buttload of assets, but the most interesting part was getting to design the voice and tone of the brand from the ground floor, telling the story through type and design elements.