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The sodas are talking, and it was up to us to decipher.

Then make a typeface system using neural network object detection that discovered alphabet shapes in condensation, fizz, liquid, etc. to spell out what Coke Zero was trying to say. 

CW: Alexis Justman
AD: Cami Silva, Matt Kim
CD: Zac Pritchard





Then we made them sing an ‘N Sync song!!!!







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                  ALEXIS JUSTMAN                    “AMERICA’S FIRST AND LAST AND BEST AND ONLY AND FINAL COPYWRITER”